Tarek Sadi

Tarek is a highly experienced product and design leader, currently serving as VP Product & Design at Blinkist, and previously as VP Design at Go1. He has a strong background in building and scaling design teams, notably at Flaconi, and has progressed through various leadership roles at Blinkist, including Product Design Lead, Head of Product Design & UX, and Director of Design. His work focuses on integrating design into product strategy and vision. tarek-sadi+3

Tarek is an 'AI-native Product Builder and Designer' with a significant focus on leveraging artificial intelligence in product development and user experience. His portfolio includes several AI-powered projects at Blinkist, such as 'AI Skill Pathways – Blinkist Business', 'Blink Anything: Blinkist AI', and 'Blinkist AI Coach'. He is also actively developing internal tools like an 'App Feedback Analytics Tool' and exploring concepts for 'Automating People Management' using AI. tarek-sadi+1

Tarek demonstrates a deep understanding of user experience and product strategy, advocating for design's role as a 'scientific method' for businesses. He has published articles, such as 'How to design for your product strategy' on UX Planet, where he outlines a framework for vision prototyping and showcases its application through the successful launch of 'Blinkist Guides'. His approach emphasizes making assumptions tangible, testing them rapidly, and translating insights into product development. medium+1

Tarek has a robust educational background in engineering and product design, holding Bachelor's and Master's degrees from Technische Universität München and an Engineering degree from RMIT University. He further specialized in User-Experience and Interaction Design through professional education at The Interaction Design Foundation, and also completed an extra-curricular program in Entrepreneurship/Entrepreneurial Studies. interaction-design