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Emilie Bastrup

Emilie Bastrup

Customer expert driving strategic growth and revenue retention

emilie-bastrup
177 connections
Joined April 2026
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Summary

Emilie is a seasoned leader in customer success and retention, with over 20 years of experience across various industries including tech and business services. She excels at transforming customer relationships into predictable value and driving revenue growth through strategic customer engagement. mentaa+2
As a Co-Founder of Growth Debunked, Emilie is dedicated to helping companies align their entire organization around unmistakable customer value, moving beyond reactive retention to proactive, strategic customer growth. Her work involves operationalizing value to turn customer success into a premier revenue engine. growthdebunked
Emilie possesses deep expertise in Go-to-Market (GTM) strategy, commercial leadership, and building scalable sales and customer service infrastructures. She has advised early-stage startups on setting up UK entities, developing budget plans, designing commercial roles, and implementing efficient workflows. malt
She is also an experienced coach in Career, Leadership, and Mindset, helping professionals and business leaders unlock their potential and navigate complex challenges. Her coaching focuses on combining strategic insight with hands-on experience to achieve clarity, confidence, and measurable results. mentaa
Her background includes significant roles at FOUNT Global, Inc. and TI People, where she was instrumental in leading strategic projects, scaling European customer success teams, establishing regional entities, and contributing to corporate strategy and HR consulting projects for multinational organizations. malt+1
Emilie is bilingual in English and French, and proficient in German and Spanish, which supports her work in global organizations and diverse markets. mentaa

Work

Education

Writing

Learn how to anticipate a major customer risk before it's to

August 7, 2025

Discusses strategies for Account Managers and Customer Success Managers to identify and mitigate customer risks by understanding financial signals and evolving customer strategies.

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What Retention Costs Reveal About Customer Fit

February 5, 2025

Explores how focusing on customer profitability and retention costs can help businesses achieve sustainable growth, refine their Ideal Customer Profile (ICP), and optimize service by understanding which customers they serve best.

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