Edwina Morales

Multicultural media strategist who has built a career bringing a cultural-first lens to planning and buying. At Horizon she led multicultural business solutions and initiatives to increase investment in minority-owned and targeted media, helped develop non-discrimination vendor training, and partnered on culturally authentic campaigns (e.g., Vote Like a Madre) to reach and mobilize Hispanic audiences. thevab+2

Recognized industry contributor: named an Adweek Media All‑Star and VAB Rising Star and was an Ad Age Media Planner of the Year finalist—signals peer recognition for leadership in media planning and culturally relevant strategy. adweek+2

Career path across major agencies and planning shops (Optimedia, MediaCom/UM, PHD, Media Storm, Horizon Media, Zenith) shows strengths in strategic planning, integrated media, and translating cultural insight into media activations for brands. youtube+2