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Nicola J Rowley

Nicola J Rowley

Journalist, PR strategist, author and founder helping brands through storytelling

Surrey, United Kingdom
co
Walton-on-Thames, United Kingdom
njrpr
Joined April 2026
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Summary

Experienced journalist-turned-PR strategist who centres storytelling in communications. Nicola trained and worked as a journalist and has 25+ years in media before moving into PR; she positions strategic storytelling at the core of her agency work to help clients attract attention, build reputation and scale. nicolarowley+2
Founder and entrepreneur running senior-led communications services and media events. She founded NJRPR in 2019 and runs PR Six Pack Media Events and related programmes to connect entrepreneurs directly with national journalists, offering hands-on events and bespoke PR services. njrpr+1
Author and content creator focused on helping others tell their stories. Nicola is the author of The Power of PR (a multi-category Amazon best-seller) and multiple children's books, and hosts the 'The Power of Storytelling' podcast to teach storytelling and media visibility. njrpr+2
Seasoned in entertainment and international communications with in-house experience. Nicola has led PR at Thorpe Park (notably for Fright Nights), held publicity roles at UKTV, and served as Communications Manager for BBC Worldwide covering Central & Eastern Europe, Middle East and Africa, combining agency and in-house expertise for broadcast and entertainment clients. njrpr+1

Work

Projects

Writing

The Power of PR: Effectively Grow and Scale Your Business Through Strategic Storytelling

January 1, 2022

A practical guide unpacking stages of PR and why storytelling should sit at the heart of communications to attract clients, build reputation and increase reach; became a number-one Amazon best-seller in multiple categories.

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James and the Amazing Gift

September 1, 2016

Children's picture book focused on kindness and helping others; her first children's book.

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Mug the Wumph the Dancing Wizard

Children's novel about a 12-year-old girl's magical adventure featuring Mug the Wumph the Dancing Wizard.

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HuffPost UK articles (author page)

Collection of blog and feature pieces on parenting, working mums and related topics published under her HuffPost UK author profile.

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Podcast: The Power of Storytelling

Host of a podcast interviewing business owners, journalists and celebrities about how storytelling can impact lives and drive media opportunities for entrepreneurs and leaders.

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Hobbies

Writing and publishing children's books. amazon+1