
Ron Stitt
Digital media executive and strategic advisor in local TV/OTT
Network
2.3K connectionsSummary
Work
Education
Projects
Writing
The CMO/Digital Media Disconnect
April 1, 2019Discusses the gap between CMO-level marketing perspectives and digital media buying practices, with a focus on attribution, consumer UX and the need for integrated planning across linear and digital channels.
Spotlight: How How To Build Your Digital-Age Newsroom
January 1, 2017Outlines a modern vision for a digital-first local TV newsroom including multi-tasking staff, metadata-driven content, personalized experiences and significant changes to budgeting and workflows.
Spotlight: Don't Even Think About Dropping Your User
September 1, 2016Argues that publishers should retain and improve on-site user commenting to drive engagement, reduce bounce rates and increase time-on-site, and discusses moderation and platform strategies.
Hobbies
Interested in soccer and follows sports commentary publicly. intch+1
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