John Koelliker
CEO & Co-Founder at Leland; product and marketplace leader
Lehi, Utah, USA
Summary
Founder and marketplace/product operator: Koelliker has built and led product-driven marketplaces, leveraging prior product roles at Uber, LinkedIn, and Curated to found and scale Leland, focusing on supply quality, coach tooling, and marketplace growth. joinleland+2
Democratizing coaching and outcomes-focused education: He founded Deferred MBA Consulting and Leland with a mission to make high-quality admissions and career coaching more accessible and affordable, emphasizing outcome-driven coaching and community. deferredmba+2
Fundraising and growth leadership: Under his leadership Leland raised venture funding (including a $12M Series A) and expanded coach supply, product capabilities, and enterprise partnerships to scale the platform. techcrunch+2
Family- and faith-centered leadership: Multiple profiles and interviews emphasize Koelliker's priority on family and faith, describing how those values shape his approach to leadership, mentoring, and work–life balance. byu+2
Work
Education
Projects
Writing
John Koelliker: The Faith of a Father (All In podcast / LDS Living)
November 1, 2025An in-depth podcast episode and accompanying web feature in which Koelliker discusses family, faith, leadership, and balancing startup life with parenting; includes show notes and transcript link.
From MBA to Entrepreneur Part 2: John Koelliker, Leland
December 1, 2021A long-form Medium interview/profile covering Koelliker's entrepreneurial path from BYU and Stanford to founding Leland, his learnings as a founder, and decisions about product and hiring.
Hobbies
Baseball — plays, follows, and is involved with youth baseball activities. nitter+1
Notes
MZMath Zabala Heramiasaid
JKJohn Koelliker
is especially talented at creating and managing member-funded communities.Oct 27, 2025