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Peter Corbett

Peter Corbett

Exited Founder & CEO, Executive Coach, Zen Practitioner

New York City Metropolitan Area
stillrush+2
Joined May 2025
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Summary

Peter Corbett is an accomplished serial entrepreneur, having founded and successfully sold iStrategyLabs, a digital agency known for its innovative viral marketing campaigns for Fortune 500 clients. His marketing acumen, combined with a deep technical background, allowed him to create highly engaging digital and experiential campaigns, including the groundbreaking GE Social Fridge and the SpongeBob skill crane game. stillrush+2
Following his exit from iStrategyLabs, Peter transitioned into a new chapter focused on mindful leadership and executive coaching through his company, Still Rush. He leverages his extensive entrepreneurial experience to guide CEOs and founders, offering strategic insights on leadership, organizational transformation, and personal development. His coaching methodology often incorporates Eastern contemplative practices and emphasizes a holistic approach to success. stillrush+4
Corbett demonstrates a strong commitment to service and spiritual well-being. He is a trained spiritual caregiver, having volunteered at The Brooklyn Hospital Center, assisting over 150 sick and dying individuals. This dedication extends to co-founding Spirituality Week in NYC and integrating Zen practice into his personal and professional life, exploring themes of mindfulness, consciousness, and human flourishing. stillrush+3
Peter is actively engaged in the innovation and investment landscape as a Venture Partner at UP.Partners and an early-stage investor/advisor for various companies like SmallHold and NewLab. He is also developing 'Atlas,' a wellbeing operating system that integrates AI, neuroscience, and contemplative practices, showcasing his forward-thinking approach at the intersection of technology and human health. stillrush+1

Work

Education

Projects

Writing

How I Silenced My Inner Critic Through Naming & Shaming

December 1, 2023

A piece on his personal journey of confronting and managing an inner critic, applicable to founders and high-achieving executives.

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Zen and the Art of Burning Man

September 1, 2023

Reflections on the intersection of Zen practice and the Burning Man experience, emphasizing resilience and confronting challenges.

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The Coach, The CEO, The Facilitator

September 1, 2022

Details a six-year journey into executive coaching and venture capital, outlining his evolution post-exit from iStrategyLabs.

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From CEO to Nobody

December 1, 2020

An article exploring the concept of 'ego death' experienced after selling his company, leading to a period of self-discovery and transformation.

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A Founder Moves On

January 1, 2017

An article reflecting on his decision to sell iStrategyLabs and transition from CEO life, marking a new chapter in his career.

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Hobbies

Engages in intense Zen practice, incorporating mindfulness into leadership and daily life. medium+3

Practices biohacking and focuses on health and wellness, including diet and fitness regimens. clutch+1

Enjoys outdoor activities, including wilderness guiding and gardening. medium

Participates in tea ceremonies, reflecting an interest in contemplative practices. medium

Experienced adventurer, having undertaken two-week immersions into the Ecuadorian Amazon and survival courses in the desert. stillrush+1