Monica Villar

Monica Villar is a co-founder of Lightswitch, a company dedicated to building pricing and packaging platforms for DTC (Direct-to-Consumer) subscription services, with a particular focus on monetization strategies for consumer AI. She leverages her extensive experience in subscription product and growth to help internet businesses optimize revenue models for individual consumers. substack+2

Her professional background spans diverse roles in product strategy, growth management, and strategic planning across prominent companies including American Express, Apple (as an MBA Intern in the App Store), Nicklpass, 360i, Conill Advertising, and DDB Chile. This varied experience has equipped her with a comprehensive understanding of consumer behavior and market dynamics.

Monica is an ardent student of economics, as highlighted in a PMF /evals article, where she discusses consumer app monetization. Her insights often draw parallels and distinctions between enterprise and consumer monetization strategies, emphasizing the unique challenges and opportunities in the consumer space. substack