Mark Perlmutter
Founder & CEO — vegan startup and crowdfunding advocate
Rockville, Maryland
Summary
Builder of vegan-focused crowdfunding and micro-investing communities: he founded the Vegan Investing Club (rebranded Planet Positive Investing) to connect everyday investors with plant-based and green startups, using newsletters, membership channels, and crowdfunding (Wefunder) to scale participation. veganinvestingclub+2
Product entrepreneur focused on convenient plant-based food: he created VegReady, a vegan ready-meal subscription product designed to be shelf-stable and convenient to lower barriers for people transitioning to plant-based diets, and launched it via Kickstarter. kickstarter+1
Longstanding commitment to veganism and activism: Perlmutter adopted a vegan lifestyle decades ago and has focused his career and activism on promoting plant-based diets and social good, including producing and promoting educational media and participating in lobbying for crowdfunding access. medium+1
Background in finance and entrepreneurship informs his approach: prior experience in business and finance underpins his strategy of using diversification and community-based funding to support early-stage vegan companies and create investor access. animaloutlook+1