Ash Sarswat FIH

Revenue-management specialist turned hotel general manager who leverages commercial insight to drive average daily rate and gross operating profit. He was promoted from director of revenue to general manager at Pestana Chelsea Bridge in October 2019 and has spoken publicly about using revenue levers to balance occupancy and rate. thecaterer+1

Operational leader focused on adapting hotel services and F&B to changing market conditions; during the COVID-19 period he emphasised cost control, segmenting F&B offers, and avoiding destructive price wars while trying to restore occupancy. thecaterer

Committed to continuous professional development with formal hospitality and business qualifications — including an MBA (Anglia Ruskin), executive education at Cornell and IE Business School, and a CRME credential — and recognised within the profession (FIH). instituteofhospitality

Engages with hospitality technology and industry partners to modernise guest services; publicly supports and appears in vendor case studies (for example Superbutler) that showcase digitised ordering and concierge solutions implemented at his property. superbutler+1