
Sashya Siddhartha
Supply chain & operations and demand planning professional
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Starbucks Market Entry Plan to India
September 1, 2024A report analyzing Starbucks' strategy for entering the Indian market, covering environmental scanning, market entry strategy (including potential joint venture considerations), marketing (4Ps) and contingency planning.
Sustainable Fashion: Exploring the Concept of Greenwashing and New Trends in the Fashion Industry
July 1, 2024Paper examining environmental and social impacts of the fashion industry, discussing greenwashing, circular economy models and consumer behaviour around sustainable fashion.
The Impact of ESG (Environmental, Social, and Governance) Considerations on Corporate Mergers and Acquisitions: Strategic Integration
January 1, 2024Journal article discussing how ESG factors can be integrated into M&A strategies to drive value creation and manage risks, including case studies and recommendations for integration during due diligence and post-merger integration.
Gillette's Expansion to India through the Lens of Porter's Diamond Model and Dunning's Eclectic Paradigm
January 1, 2024Analysis of Gillette's market expansion to India using established international business frameworks.