Profile banner
Liz Harrison

Liz Harrison

SVP, B2B strategy and omnichannel transformation leader

Charlotte, North Carolina, United States
Favicon imagelinkedin.com

Summary

Liz Harrison is a seasoned leader in business strategy and services, currently serving as SVP & Global Head of Business Services at 3M. Her expertise lies in driving growth and innovation, particularly through B2B omnichannel strategies, as demonstrated by her role as global leader of McKinsey's B2B Pulse and her co-authorship of insightful reports on evolving B2B customer behaviors and sales models. mckinsey+1
With an entrepreneurial spirit, Liz co-founded NM Incite, a joint venture between McKinsey and Nielsen, where she helped establish a strategy consulting practice focused on leveraging social technologies for corporate clients. Her forward-thinking approach extends to her interest in social technologies and behavioral economics. ft+1
Academically, Liz is distinguished by her Bachelor of Arts from Stanford University, where she received the Most Outstanding Undergraduate Researcher award for her work in Natural Language Processing (NLP). This background highlights her analytical rigor and innovative research capabilities.
Her leadership and resilience were further honed through her athletic career as a 3x NCAA Scholar Athlete in Varsity Rowing at Stanford, complementing her competitive background in basketball, volleyball, and track. This athletic discipline translates into her professional drive and ability to handle pressure. ft
Committed to fostering leadership and supporting women in business, Liz served as President of Columbia Women in Business and L.E.A.D. at Columbia Business School, and co-founded a club focused on developing strong business leaders. She advocates for self-reflection and mentorship for women in professional roles. ft

Work

Education

Projects

Writing

Five fundamental truths: How B2B winners keep growing

September 1, 2024

Co-authored an article exploring the B2B Pulse Survey findings, highlighting five core truths about success in B2B sales amidst digital transformation and evolving customer preferences, including the 'rule of thirds' in customer interactions.

Favicon imagemckinsey.com

Omnichannel in B2B sales: The new normal in a year that has been anything but

March 1, 2021

Co-authored an article asserting that omnichannel interactions are a critical and permanent fixture in global B2B sales, detailing why this approach is more effective than traditional methods and how hybrid sales models are emerging.

Favicon imagemckinsey.com

Reinvigorate your customer service with social care

January 1, 2013

A presentation co-authored during her time at NM Incite, discussing the growing importance of social media for customer service, its prevalence, brand impact, risks of neglect, and best practices for implementation and measurement.

Favicon imageslideshare.net

Hobbies

Liz Harrison is a former NCAA scholar athlete who participated in varsity rowing at Stanford, and also played basketball, volleyball, and ran track. ft

She enjoys exploring social technologies and has a keen interest in human psychology and behavioral economics, reading extensively on these topics. ft