Charlene Meltz
Strategic partnerships and brand leader in travel and loyalty
Johannesburg, Gauteng, South Africa
Joined June 2026
Summary
Brand and marketing leader with a customer-obsessed approach — she led marketing and brand strategy at LIFT during a period of rapid growth and award recognition, focusing on memorable customer experiences and creative brand collaborations. co+2
Partnerships and collaboration specialist — consistent roles across airlines, hospitality and corporate programs show a focus on building and managing strategic partner programs that drive engagement and revenue. co+1
Loyalty, rewards and product proposition expertise — prior positions in financial-services loyalty and rewards (Absa, Investec, Discovery Vitality) indicate deep experience in rewards product proposition, pricing and channel management. rocketreach
Public-facing communicator who supports local culture and community — participates in public campaigns and brand activations, and is visible in media and community contexts while sharing personal travel and lifestyle interests on social channels. co+2