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Collin Smith

Collin Smith

3x Founder | 2x Acquired | Still Building AI

Arlington, Virginia
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Joined July 2026
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Summary

Collin Smith is a proven entrepreneur and founder, having successfully built and co-founded multiple companies, including Dash Analytics and ReachSuite.io. His entrepreneurial journey began while attending Old Dominion University, which provided foundational support for his first venture. ReachSuite.io, his third company, was successfully acquired by Consensus, a testament to his ability to identify market needs and build impactful solutions. stage2+5
As a product leader and strategist, Collin has a deep understanding of B2B sales and the evolving buyer journey. He advocates for and implements self-serve product experiences, recognizing that modern buyers prefer to engage with products on their own terms. His insights highlight the shift from traditional sales-led approaches to integrating product-led growth strategies through interactive demos and simulations. goconsensus+1
Collin possesses a strong background in commercial strategy and revenue growth within the health-tech sector, evidenced by his roles at Viz.ai and his previous experience in medical device sales at Applied Medical. He applies a data-driven approach to understanding market shifts and optimizing sales processes. breadcrumbs+1

Work

Education

Writing

Stop Selling Like It’s 2014 —The Future of Product Experience Is Now

September 23, 2025

An article discussing the evolution of B2B buying, the demand for self-serve product experiences, and how Consensus' Product Experience Platform addresses these changes with video demos, dynamic tours, and simulations.

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The 'Request A Demo' Button Is About To Die with Collin Smith

June 30, 2023

A session and transcript where Collin Smith, as Head of Commercial Strategy at Viz.ai, discusses the changing landscape of B2B sales, the importance of self-serve product experiences, and how companies can adapt to modern buyer demands.

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Notes

JSJeffrey Stablessaid
CSCollin Smith
is especially effective at understanding doctors' needs and closing sales within that audience.

Sep 26, 2025