James Tarone
Director, Programmatic and Video at Pfizer
New York, New York, United States
Summary
Programmatic and CTV-focused media leader: As Director of Programmatic and Video at Pfizer, he speaks to managing identity, reach and scale for connected TV in privacy-compliant ways and anchors Pfizer’s video strategy. roku
Internal media innovation: Serves on Pfizer’s internal media team (Media Lab) where he contributes to media innovation, internal capability-building and cross-functional media efforts. greenmediasummit+1
Agency background and digital investment experience: Spent multiple years in senior digital roles at agencies (Horizon Media and Carat USA), giving him a strong agency-side foundation in digital planning and programmatic buying. greenmediasummit
Former collegiate athlete: Competed on the Duquesne University men's soccer team (senior in 2002), indicating early involvement in team sports during his college years. goduquesne+1