Tracy Panase

Franchisee-to-franchisor leader: Tracy built deep operational franchise experience over 14+ years as a top-performing Just Between Friends franchisee and then purchased the franchisor to become CEO. Her trajectory emphasizes hands-on franchise operations informing franchisor strategy. prnewswire+2

Sustainability and community impact are core priorities: under her leadership JBF emphasizes thrifting and large-scale donations to local charities, positioning resale as both an economic and environmental benefit. franchisetimes+1

Brand growth and franchise development focus: since becoming CEO she has prioritized making Just Between Friends a household name through strategic partnerships and building a robust franchise development pipeline. prnewswire+1

Local roots and family-led operations: Tracy's Reading, PA franchise served as the foundation for system leadership; her husband now runs top local locations, reflecting a family-centered approach to franchise ownership and community engagement. jbfsale+1