Rajiv Pattnaik
Performance marketer — Facebook & Google Ads
Bengaluru, Karnataka, India
Joined March 2026
Summary
Performance marketing practitioner focused on reducing customer acquisition cost and driving revenue through paid channels (Facebook Ads and Google Ads). linkedin
Strong interest in direct-response copywriting and conversion-focused messaging — advocates clarity, empathy, and outcome-driven copy to improve ad performance. linkedin
Applies customer psychology and positioning insights to marketing — emphasizes exposing meaningful pain points and strategic repositioning to drive growth. linkedin+1
Early-career digital marketer with a sequence of internship and junior roles across small agencies and companies, progressing into freelance/performance marketing work. datanyze
Work
Education
Writing
This ice cream brand skyrocketed from near bankruptcy to a billion-dollar valuation (Halo Top case)
August 1, 2025A LinkedIn post describing Halo Top's repositioning and packaging strategy that helped it scale to mass-market success.
Direct Response Copywriting 101: Learn the basics of copywriting in 5 steps
May 1, 2025A LinkedIn post summarizing five steps for direct response copywriting focused on audience, research, hook, offer, and call-to-action; emphasizes selling outcomes not features.
How to motivate customers with discomfort, not benefits
A LinkedIn post discussing customer psychology (the 'Region Beta Paradox') and arguing that marketers should emphasize intolerable pain points to drive action.