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Jordan Sale

Jordan Sale

Entrepreneur, Marketing Leader, and Advocate for Pay Equity

Los Angeles, California
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Joined October 2025
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Summary

Jordan Sale is a dedicated entrepreneur with a strong focus on social impact, particularly in addressing pay equity. She founded 81cents to empower women and underrepresented groups in salary negotiations, successfully growing the platform to serve over 900 individuals and secure an average 18% salary increase for users. Her commitment to this mission led to the acquisition of 81cents by Rora, where she continues to drive impact work. theygotacquired+3
With a robust background in marketing and a keen entrepreneurial spirit, Jordan has held leadership roles at various companies, including Head of Marketing at Fundrise and her current position in Ops/Marketing/Mission at Rora. She effectively combines her communication and urban studies background with business acumen to build and scale ventures that not only achieve business goals but also address significant social challenges. upenn+2
Jordan is a graduate of prestigious institutions, holding a Bachelor of Arts in Communication and Urban Studies from the University of Pennsylvania and an MBA from UC Berkeley's Haas School of Business. Her academic journey, particularly her time at Haas, was instrumental in exploring entrepreneurship and laying the groundwork for 81cents, demonstrating a proactive approach to leveraging education for real-world impact. mbaschooled+2

Work

Education

Writing

On Power with Jordan Sale, Founder of 81cents

May 1, 2021

Interview discussing her nuanced view of power, the motivations behind founding 81cents to address wage gaps for women and people of color, and her evolving understanding of intersectionality in social justice.

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This Startup Is Closing The Gender Pay Gap, One Negotiation At A Time

November 1, 2018

Forbes article highlighting Jordan Sale and 81cents' mission to help women negotiate salaries and close the wage gap. Details how 81cents uses crowdsourced job offer reviews and feedback from hiring managers and recruiters to empower women in salary negotiations.

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