
Sam Mickell
Joined August 2025
About
I love contributing my skills, ideas and passion towards breakthroughs in areas that have a positive, scalable benefit to society. I have multi-disciplinary strategic expertise across the creative, communications, consultancy and entrepreneurship spectrum, and have worked in leadership roles which span: Communications and Creativity -Have led growth strategy PR, Social, Brand for international organisations -App creation, website production -TV production, magazine production Strategic and commercial partnerships -Strategic relationships, including c-suite within private sector and local and central government relations - Partnerships with tech sector including Google JAPAC Entrepreneurship -Co-founded online tourism media company Gotta Love NZ -Co-founded Brightly - A.I. based messaging app that connects users with freelancers Consultancy -government and private sector I have intersecting passions and pursuits which include: Learning and education, and the role of technology in the future of work Neuroscience, and medtech including apps and devices Tourism and Media I hold a Bachelor of Communication Studies and a Master of Laws from Auckland University of Technology, and have governance experience from serving on the board of the charity Race 4 Life.