Profile banner
Carolyn McGuire

Carolyn McGuire

Strategy and Insights Leader for Consumer Brands

New York, New York

Summary

Carolyn McGuire is an accomplished strategy and insights professional, currently serving as Vice President, Commercial at TSG Consumer Partners, where she works with partner companies to develop and implement brand, marketing, and innovation strategies. Her role at TSG Vantage involves translating research and analytics into strategic direction and sourcing alternative data sets to inform investment theses. tsgconsumer+1
Prior to her executive roles, Carolyn led strategy for various brands, ranging from early-stage startups to global leaders like Michelin, Nespresso, Bonobos, and the NBA, during her tenure as a Strategy Lead at Red Antler. Her expertise includes shaping go-to-market plans, product innovation, naming, brand architecture, and integrated marketing. tsgconsumer
She is a Founding Member of The Post, a community dedicated to connecting athletes leading in business, showcasing her commitment to fostering professional networks and leadership development within the athletic community. linkedin
McGuire holds a B.A. with Distinction in Psychology from Yale University, where she was also a member of the softball team, demonstrating a blend of academic excellence and athletic discipline. tsgconsumer+1

Work

Education

Hobbies

Played softball for Yale University from 2014-2017. yalebulldogs