Rajat Kapur

Rajat Kapur is an entrepreneurial marketing leader with over two decades of experience, currently serving as the Founder and CEO of &Marketing. His firm focuses on empowering growing businesses by providing sophisticated marketing strategies and execution typically found in larger corporations, but adapted for agility and practical implementation. and-marketing+1

Kapur's expertise spans B2B and B2C marketing, sales, and corporate strategy, honed through significant tenures at General Electric and General Mills. He is known for guiding nearly 100 high-profile marketing strategy projects for a diverse range of clients from Global 100 companies to small and medium-sized businesses. and-marketing

He is a proponent of systematic approaches to marketing, emphasizing the importance of clear messaging, understanding the buyer's journey, and focusing on ROI-driven tactics. He believes that even creative processes benefit significantly from structured systems to achieve sustainable growth and scale. bizsuccesscg

Rajat also serves as a Board Member for WarmUp, Inc., demonstrating his engagement in advisory roles within the business community. His insights and leadership are sought after, having advised and facilitated across five continents. marketscreener