Cliff Fetner

Builder‑turned‑founder: Cliff is a third‑generation builder who spent decades running and building Jaco Builders and development projects on Long Island. That practical, hands‑on construction background directly informed the founding of Soil Connect — he built the product to address the real operational problem of sourcing and moving soil that he lived on job sites. jacobuilders+2

Marketplace and product builder: As founder of Soil Connect, Fetner launched a SaaS marketplace and added operational products (mapping, e‑ticketing, logistics) to bring transparency, scheduling certainty and analytics to a previously manual market. The platform emphasizes reducing truck miles, costs and emissions while giving contractors real‑time visibility into dirt‑movement. soilconnect+2

Industry connector and advocate: Fetner has engaged with industry groups, media and networks—speaking on panels, hosting livestreams and participating in podcasts—to promote ConTech adoption. He has held leadership roles within Long Island industry organizations, which underpins his credibility when selling tech to traditional construction customers. concntric+2

ConTech advisor and network builder: In recent years Fetner has shifted toward consultancy and international ConTech networking—founding International Contech Consulting and participating in the International Contech Network—to help startups and vendors enter new markets and accelerate adoption. contech-network+2