Caroline Cadwell

Fractional GTM operator for early-stage SaaS: Caroline helps B2B SaaS founders (0–5M ARR) build repeatable go-to-market systems, hire and enable first commercial teams, and drive measurable revenue growth. She brings hands-on execution informed by experience as a founder, CRO and CMO — delivering outcomes such as growing Unpluq's ARR 15× in 18 months to 5,000+ paying subscribers with >60% retention; helping raise €600k+ (including Techstars Seattle '22); accelerating Touchstream past $4M+ ARR; shortening sales cycles (client-reported 2× decrease); and leading commercial teams from 1K MRR to 450K MRR. These results reflect a mix of strategy, RevOps, hiring, and execution that prepares companies to scale internationally. carolinecadwell+2

GTM, revenue and operational operator for early-stage SaaS: Caroline positions herself as a fractional CRO/COO who builds repeatable go‑to‑market systems, hires first commercial hires, and implements RevOps. Her site and prior roles (CRO at Carts Guru, CMO roles, and fractional engagements) emphasize measurable outcomes — accelerating ARR, improving pipeline capacity and shortening deal cycles. carolinecadwell+1

Early‑stage startup experience bridging Silicon Valley and European ecosystems: starting at Yelp in San Francisco (early employee through IPO) and later moving to Barcelona, Caroline has run marketing and growth roles across multiple startups and markets. This background informs her ability to help EU startups scale internationally and hire cross‑cultural teams. medium+1

Creative and community-oriented outside work: Caroline runs a monthly poetry group, draws from live models, and shares a personal interest in cycling, cooking and nature — activities she references on her personal site and Instagram, indicating a creative practice and community involvement outside her startup work. carolinecadwell+1