Chris Grouchy

Chris co-founded Convictional, a B2B trade network focused on modern dropshipping. Under his leadership the company raised funding and joined YC W19; he helps retailers scale product assortments without holding inventory. forbes+4

Chris is a GTM pro who advises startups like AthenaHQ, bloop, Meticulous, and Rootly. He previously did product marketing at Oracle and enterprise sales at Cisco and Shopify Plus, where he learned distribution playbooks and how to scale B2B commerce. zoominfo+3

A Queen's University grad (Commerce) who also taught ecommerce as a guest lecturer, running a Shopify entrepreneurship project that helped students launch startups. forbes+2

Early on he led student organizations, serving as CEO of the Ontario Student Trustees' Association and pushing for student-driven education reform. teachthought+1