Justin Smith
Product strategy and marketing leader for XR and consumer devices
San Francisco, California
Summary
Experienced marketing leader for wearable and XR consumer products: led marketing for North's Focals smart glasses and has had product-marketing roles tied to VR and wearable devices. brittneyhaag+2
Combines hands-on campaign execution with product go‑to‑market strategy: responsibilities include directing creative (video/photoshoot), designing web purchase flows, and running paid/social/email campaigns with A/B testing. brittneyhaag+1
Cross-company product strategy experience spanning large consumer electronics and platform companies as well as hardware startups, including roles at Samsung, North, and a Product Strategy role at Google. flashintel+1
Northwestern alumnus with formal academic background noted alongside professional profile and personal announcements. nytimes