Kejia Tang
Product leader focused on digital product innovation and customer communications
California, United States
Summary
Product leadership focused on customer communications and growth: Kejia currently leads product for customer communications at Carvana, managing email, SMS and transactional messaging and applying AI-driven approaches to improve sales and gross profit. theorg+1
Digital product innovation and applied R&D: At Procter & Gamble Kejia directed digital product innovation and R&D efforts, including programs using AI/ML and IoT to derive consumer insights and build data-driven products and teams. columbia+1
Founder and entrepreneur building engagement-first mobile products: Kejia founded AppFriends (an in-app social SDK) and led HacknCraft, demonstrating experience launching startups, building product-market fit for mobile engagement, and speaking on startup panels. sporttechie+2
Cross-disciplinary academic and technical background with inventorship: Kejia combines a Mathematical Economics undergraduate degree (Princeton) with both a J.D. and an MBA (Columbia) and is named as an inventor on patent filings, reflecting a mix of quantitative, legal and business training applied to product and technical innovation. princeton+2