Katie Cannon

Katie Cannon is a highly experienced commercial leader specializing in the gift card and incentives industry. She has a strong track record of driving brand acquisition, launching new products, and building strategic partnerships, particularly in her roles at Jigsaw Business Solutions and Tillo. Her career demonstrates consistent progression through various leadership positions, culminating in her current role as Chief Brand Partnerships Officer at Tillo. tillo+1

She is a passionate advocate for authenticity, work-life balance, and mentorship, especially after a significant personal health challenge (brain surgery in April 2025). This experience has deepened her commitment to setting boundaries and leading with empathy, and she actively promotes these values in her professional network, including through organizations like WiiN and by exploring formal mentoring opportunities with her alma mater. wiin+1

Katie has a unique educational background combining drama school with Public Relations, Events Management, and Marketing & Advertising from the University of Greenwich. This blend has honed her communication, presentation, and pitching skills, which she credits for her success in commercial leadership and client-facing roles. tillo+1

Committed to fostering an inclusive and diverse industry, Katie has observed and actively contributed to the increased representation of women in leadership roles within the gift card sector. She is a proponent of making space for all voices and ensuring inclusive discussions, reflecting her commitment to equality and mutual respect. wiin