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Frederik Hermann

Frederik Hermann

Senior marketing executive — growth, demand gen, product marketing

frederik
Mountain View, California
Joined December 2025
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Summary

Experienced B2B/B2C growth and demand-generation marketing leader who builds and scales global marketing teams and programs to drive pipeline and revenue. Frederik has led sizable digital and product‑marketing organizations, owned paid acquisition, SEO, content, ABM and CRO, and repeatedly translated product/technical value into market demand. frederikhermann+2
Thought leader in modern AI-driven marketing: he publishes and speaks about Generative Engine Optimization (GEO) and how marketers must adapt content and SEO to surface in AI-powered answers and assistant workflows. spotify+1
Active mentor and advisor in the startup ecosystem—regularly mentors at UpWest Labs and Swissnex San Francisco—helping early-stage founders with go-to-market, growth strategy and product positioning. wellfound+1
Has deep product and wearables marketing experience from roles at Zepp Health and Lumo, combining product marketing, retail/e‑commerce and partnerships expertise with technology and consumer hardware experience. wellfound+1

Work

Education

Writing

Generative Engine Optimization: Essential Tactics for Modern Marketers (podcast / resources)

April 1, 2025

A conversation and set of resources about how AI-powered search and large language models change discoverability and how marketers can optimize content to appear in AI answers (GEO).

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Deep Funnel Optimization

January 1, 2019

Blog/post describing approaches to improve paid-ad conversion rates and lead quality through multi-stage funnel optimization.

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Hobbies

Photography and travel (shares photography and travel posts on Instagram/Tumblr). instagram+1