Prasad V. Sawant
Head of Growth Marketing | Performance marketing leader
Dubai, United Arab Emirates
Joined March 2026
Summary
Performance and programmatic marketing specialist — consistently held senior performance-focused roles (Head of Performance / Performance Director / Programmatic & Biddable Media) and leads growth marketing initiatives. campaignme+1
Contributor and industry commentator — has authored/been credited for digital marketing pieces analyzing algorithms, AI and social media trends in regional industry outlets. campaignme+1
Regional agency experience across the MENA marketing ecosystem — roles spanning agencies and networks that operate in the region, including Boopin, Magna MENA and MCN. campaignme+1
Data and analytics-oriented background — completed a post-graduate programme in Data Science and Business Analytics and writes about machine learning and programmatic approaches to marketing. rocketreach+1
Work
Education
Writing
SOCIAL MEDIA (Campaign Middle East / PressReader)
February 1, 2024Commentary on social media trends for 2024 including the resurgence of long-form content, search behaviour shifting to social platforms, micro-communities, and the rising role of AI in social content creation and management.
Digital Essays 2023: The algorithm advantage
December 1, 2023Discusses how algorithms and machine learning shape Google AdWords, social media advertising and programmatic advertising; practical use cases for ML in digital marketing and the importance of blending automation with human oversight.