Santhoshi Natarajan
Product marketer focused on B2B product launches and events
Chennai, Tamil Nadu, India
Summary
B2B product marketing with an events focus — Santhoshi has authored product and feature updates for event and conference platforms and promoted event-centered product capabilities (lead capture, nested sessions). She has hands-on experience translating product features into event enablement and go-to-market assets. zuddl+2
Content-to-product marketer — her career shows progression from content strategy into product marketing, producing narrative-driven content that educates buyers and supports product launches across companies like Hippo Video, Dataflo, Zuddl, and Vue.ai. hippovideo+2
Thought leadership on AI personalization and retail — she writes about AI-driven personalization and product-data challenges in retail, synthesizing technical product implications into accessible marketing content. vue+1
Community builder and practitioner of PMM — beyond corporate roles, she is involved in PMM community activities and runs/founded PMM Chat, and holds a product launches certificate, indicating continuous investment in product marketing craft and community engagement. rocketreach+2
Work
Education
Projects
Writing
Nested Sessions to Simplify Agendas
November 1, 2025Explains Zuddl's Nested Sessions feature for structuring multi-track event agendas to improve discoverability and attendee experience.
Zuddl’s Universal Lead Capture: Maximize Event Lead Generation
October 1, 2024Product post describing Zuddl's Universal Lead Capture app for capturing, enriching, and routing event leads in real time.
Why Stuart Machin is 'Positively Dissatisfied' with The Personalization at Marks & Spencer
December 1, 2023Explores personalization challenges and strategies in retail, including product data, tagging, and dynamic 1:1 personalization.
A Short Story on Video Selling That Doubled Revenue
January 1, 2020A narrative-style piece on how personalized video use in sales can improve engagement, speed up cycles, and boost conversions.
Preeminent Dream – "A take on practicality!"
Personal long-form blog post offering online shopping tips, cultural notes (e.g., Marghazi), and practical consumer advice.
santho30.wordpress.com