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Cathelijn Kuijt

Cathelijn Kuijt

ML/Analytics Engineer interested in retail and healthcare data

cathelijn-kuijt
Amsterdam, Noord-Holland, Nederland
Joined May 2026
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Summary

Cathelijn is a Data & AI Engineer with expertise in business analytics, particularly in developing predictive models for customer lifetime value (CLV) in e-commerce. Her Master's thesis at VU Amsterdam and work at Otrium focused on optimizing marketing budgets and customer retention through data-driven insights. latitudeconsulting+1
With a Bachelor's degree in Life, Science & Technology from TU Delft and thesis work at Leiden University Medical Center, Cathelijn possesses a unique interdisciplinary background bridging biology and data science. This background sparks her interest in applying data opportunities to the healthcare industry, in addition to her experience in retail. latitudeconsulting+2
Cathelijn values the variety of projects offered by data consultancy, viewing it as an opportunity to continuously expand her skill set and gain exposure to diverse aspects of data. She describes herself as social, analytical, and humble, and is enthusiastic about the impact of AI on revolutionizing data analysis and decision-making. latitudeconsulting

Work

Education

Writing

Prediction of customer lifetime value in e-commerce fashion retail

July 1, 2022

Master's thesis focusing on building a prediction model for customer lifetime value (CLV) in a fashion outlet store, providing insights into technical and business aspects of CLV optimization for marketing budgets and customer retention.

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Regioselectivity in Elimination Reaction Analysis (Practicum 6B)

October 1, 2015

A practicum report detailing the synthesis of a tertiary alcohol via Grignard addition and its subsequent use in an elimination reaction, with analysis of the main alkene product using NMR.

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Synthesis of Lidocaine (Practicum 4B)

September 1, 2015

A practicum report on the synthesis of lidocaine from 2,6-dimethylaniline and chloroacetyl chloride, involving amide formation and SN2 reaction with diethylamine, followed by recrystallization for purification.

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