Ushasis Saha
GM — Business Development at Wipro Consumer Care and Lighting
Bengaluru, Karnataka, India
Joined February 2026
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Summary
Product and brand launch leader in home-care: As GM for Business Development at Wipro Consumer Care & Lighting, he has led launches and expansion for the MaxKleen brand (including the Power Squeeze product) and built D2C/e-commerce initiatives to grow product reach. theorg+1
E-commerce and marketplace strategy experience: As Head of 3P Categories at Amazon, he developed new third-party seller business models and launched initiatives such as "Amazon Karigar" to connect artisans with e-commerce. theorg
Brand-building background in personal care: At ITC Limited he led the deodorants category, growing the business to the reported INR ~300 crore scale and launching campaigns for the 'Engage' brand. theorg
Focus on consumer-first, cost-effective innovations: The MaxKleen Power Squeeze product and positioning emphasize affordable, convenient cleaning (e.g., "one squeeze" per bucket) and messaging targeted at everyday household needs. medianews4u+1
Involvement in CSR/community outreach tied to brand programs: Quoted as leading or representing MaxKleen initiatives that delivered direct social impact, such as deep-cleaning homes for daily house helpers in partnership with NGOs. thecsruniverse+1