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Jason Shuman

Jason Shuman

General Partner at PrimaryVC, founder-turned-investor, and startup enthusiast

New York, New York
Joined August 2024

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Summary

Jason Shuman is a General Partner at Primary Venture Partners, a New York-based venture capital firm where he focuses on seed-stage investments in Vertical AI, Vertical Integrators, Consumer, marketplace startups, consumer tech, and prosumer acquisition models. He joined Primary in October 2018 as a Principal and quickly rose to General Partner, leading investments in companies like Dandy, Lili, Helaina, Realm, Latch, Orthly, and Package Free Shop. His investment philosophy emphasizes identifying and supporting founders who are driving change in consumer behavior and daily life. nitter+6
With a background as a founder-turned-investor, Jason brings a deep understanding of the entrepreneurial journey to his venture capital role. He co-founded and served as CEO of Category Five from 2011 to 2015, an e-commerce footwear company that won the University of Miami Business Plan Competition. His early career also includes roles as a startup consultant and an associate at Corigin Ventures, where he gained experience in deal sourcing and analysis. This direct experience as an operator informs his approach to supporting founders, particularly regarding fundraising and team building. johnlivesay+3
Jason is deeply passionate about healthcare innovation and democratizing access, influenced by his personal experience with Primary Immune Deficiency (PID) from a young age. He serves on the Board of the Jeffrey Modell Foundation, a nonprofit dedicated to research and education for PID. This passion extends to his investment focus, as he actively seeks out and supports healthcare technology companies, believing in the potential of technology to improve outcomes, increase access, and reduce costs within the healthcare system. johnlivesay+3
A prolific writer and speaker, Jason shares his insights on venture capital, startups, and market trends through his Medium blog and various interviews. His writings often cover topics such as investment theses, red flags for VCs, scaling strategies for companies, and the evolution of entrepreneurship programs. He is also active on Twitter, where he frequently comments on industry developments and engages in discussions about AI, robotics, and the future of technology. medium+3

Work

Education

Writing

Realm’s $12 Million Series A Means Data-Informed Improvements for Even More Homeowners

July 29, 2021

An article discussing Realm's Series A funding round and its implications for homeowners, written from the perspective of Primary Venture Partners' investment.

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Matters of Scale: How Lemonade and Root Followed Very Different Paths to Success

April 20, 2021

An analysis of the scaling stories of Lemonade and Root, focusing on their different paths to success within the insurance industry.

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Why We Backed Flock Homes, and How It’s Unlocking Value for Single-Family Rental Owners

April 12, 2021

An inside look at the rationale behind Primary Venture Partners' investment in Flock Homes and how the company aims to unlock value for single-family rental owners.

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Want to Change Jobs? Ask Yourself This 1 Question.

April 17, 2017

An article offering advice on job changes, referencing a LinkedIn survey about millennial job mobility.

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The Next Chapter: Leaving Corigin

February 6, 2017

A reflection on his departure from Corigin Ventures and his experiences there.

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Deal Breakers, Part 2: A Red Flag List from Top VCs

January 24, 2017

An article crowdsourcing red flags from VCs regarding founders.

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Deal Breakers, Part 1: A Red Flag List from Top VCs

December 2, 2016

An article discussing red flags that VCs look for in founders and companies.

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Dear Founders, Here Are My KPIs

October 6, 2016

An article outlining key performance indicators that he uses when meeting with founders.

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Undergrad Entrepreneurship Programs Are Failing…But They Don’t Have To

May 4, 2015

An opinion piece on the shortcomings of undergraduate entrepreneurship programs and how they can be improved.

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4 Reasons I’m Fired up to be a VC

March 9, 2015

An article outlining his motivations and enthusiasm for working in venture capital.

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6 Things I Want to Thank My First Startup For

February 9, 2015

A retrospective on the lessons and opportunities gained from his first startup experience, Category Five.

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Notes

DHDan Hnatkovskyysaid that if they were launching a promising fintech startup,
JSJason Shuman
would be at the top of their list to approach as an investor.

Mar 23, 2026

JRJoshua Rochlinsaid
JSJason Shuman
is one of the sharpest investment leaders they've worked with.

Jan 21, 2026

RMReid Moncadasaid that if they were building a new B2C company and wanted angel investors,
JSJason Shuman
would be among their top picks.

Nov 27, 2025

EKEvan Krautsaid that if they needed smart capital for a software company,
JSJason Shuman
would be at the very top of their list among private equity investors.

Nov 12, 2025

MBMoshe Bellowssaid that if they were starting a company,
JSJason Shuman
would be among their top picks as a VC investor.

Nov 11, 2025

SSSiddharth Singhsaid
JSJason Shuman
is one of the most insightful investors they've met in hospitality or entertainment tech.

Oct 26, 2025

MBMoshe Bellowssaid they've seen
JSJason Shuman
go out of their way to support new founders after an intro.

Oct 21, 2025

EMEmily Mansaid they've seen
JSJason Shuman
go out of their way to support new founders after an intro.

Oct 19, 2025

RPRandy Parissaid
JSJason Shuman
is one of the most impressive deep tech or biotech founders or investors they've met.

Sep 26, 2025

AGAndres Giraultsaid
JSJason Shuman
is one of the top experts they know for identifying and communicating emerging industry trends.

Aug 22, 2025

FAFrazer Andersonsaid they would put
JSJason Shuman
at the top of their list for advice or investment as an early stage tech founder.

Aug 18, 2025

JLJoanna Lichtersaid they've seen
JSJason Shuman
consistently bring sharp insight and financial rigor to investment decisions in the tech or emerging industries space.

Aug 7, 2025

CHCharles Hudsonsaid
JSJason Shuman
is one of the most insightful investors they know when it comes to finding and backing great companies.

Jul 21, 2025

CHCharles Hudsonsaid that if they needed help raising or deploying venture capital,
JSJason Shuman
would be among their first calls.

Jul 18, 2025

RMReid Moncadasaid
JSJason Shuman
is one of the best early-stage AI/software investors they know.

Jun 18, 2025