Alex Diesbach
Marketing leader driving growth with data-driven strategies for Saatva
Austin, Texas
Summary
Alex Diesbach is a seasoned digital marketing professional with extensive experience in performance marketing and brand building, particularly within the e-commerce and direct-to-consumer mattress industry at Saatva. He has demonstrated expertise in scaling media buys across various channels, including podcast, radio, and TV, to drive market share growth and demand. youtube+3
He is adept at leveraging data and advanced analytics to measure the effectiveness of advertising campaigns, notably implementing models to connect TV ad spend with in-store sales and optimizing media mix for maximum return. His work emphasizes the importance of a data-driven approach to marketing, even for traditional channels like TV, to achieve measurable business outcomes. youtube+3
Beyond his current role, Alex has a diverse professional background including leadership positions in marketing agencies like Adlucent and Brainlabs, and early career experience in operations and hospitality, demonstrating a versatile skill set and ability to adapt to different industries and roles. zoominfo