Thanh Catachanas

Champion of inclusive growth for ethnically-owned and underrepresented brands: Thanh leads JCDecaux's Reach programme to increase equity of access to Out-of-Home media for Black, Asian and multi-ethnic businesses, working with partners such as Google for Startups Black Founders Fund and MSDUK to help founders scale through national campaigns. co+1

Applies data-driven, culturally informed OOH planning to improve campaign relevance: Thanh advocates using audience, census and travel data alongside pre-testing to match creative and location to diverse audiences and drive inclusive engagement for advertisers. thedrum+1

Collaborator, communicator and industry voice on representation: Thanh regularly appears in industry podcasts, interviews and speaking events and has been recognised for DEI work (MEFA highly commended, speaker listings), using public platforms to promote best practice in inclusive advertising. co+3