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Matt Soldan

Matt Soldan

Senior brand and communications leader in automotive

Ann Arbor, Michigan, United States
Milano, Italy

Summary

Senior brand and communications leader at a high-growth EV company: At Rivian, he holds a senior director role overseeing brand, communications and the creative studio, participating in executive-level marketing organization structures and reporting lines. theorg+1
Experienced automotive advertising creative director: He served as Executive Creative Director for Ford North America (GTB/Team Detroit), leading major integrated campaigns and high-budget media work for Ford. adweek+1
Creator of notable Ford campaigns: His portfolio includes credited work such as the Mustang "Speed Dating Prank" and the "Mustang Masters" creative, demonstrating experience across ambient and broadcast campaign formats. adsoftheworld+1
Public speaker and industry presence: Participated in industry events discussing adaptive marketing and real-time brand communication, reflecting engagement with contemporary marketing practices. sxsw

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