
Seb Haugeto
Founder & CEO, Dealflow — Forbes 30 Under 30 (Finance)
sebhaugeto
Copenhagen, Denmark
Joined September 2025
Network
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Summary
Founder & product leader who builds with creator-first empathy: Seb turned his experience as a travel creator (struggling to get paid) into the thesis behind Dealflow — an invoicing and instant-payout fintech focused on creators and SMBs. He leads product and fundraising and has publicly explained how his creator background shaped product decisions. dealflow+1
Early-stage fund-raising and investor recognition: Under Seb’s leadership Dealflow raised notable pre-seed backing (coverage cites a €/ $700k pre-seed and investor interest from groups including a16z / Atlantis Ventures and EWOR), and Seb was named to Forbes 30 Under 30 (Finance), highlighting both fundraising traction and public recognition. arcticstartup+1
Founder resilience and founder‑wellness advocate: In interviews Seb emphasizes persistence, healthy routines (exercise, therapy, work-life balance) and building a sustainable company culture; his public interviews and social posts frequently reference mental health and healthy founder habits. eu-startups+1
Public-facing builder with content and social presence: Seb maintains active social profiles (X/Twitter, Instagram, YouTube) and uses content to tell the company’s story, attract users and recruit; this public presence ties back to his creator roots and aids community and growth efforts. x+2
Work
Education
Projects
Writing
Building a healthy startup in 2023 — interview with Seb Haugeto
April 1, 2023A long-form interview/profile where Seb discusses founding Dealflow, product-market fit, mental health and founder resilience.
How to set up recurring invoices (Dealflow blog)
Product tutorial / blog post hosted on Dealflow explaining recurring invoice setup in the product (practical piece tied to product adoption).
Hobbies
Travel and content creation — produced travel content and creator projects before founding Dealflow. eu-startups+1
Skiing / athletics — competed at a national/pro level (Norges Skiforbund) prior to entrepreneurship. instagram
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