Tyesha Snow

I specialize in bringing a strong, strategic, design thinking approach to building products and telling stories. I am a multidisciplinary practitioner with extensive experience leading both creative and engineering teams. I excel at doing early concept, strategy, and design work because of my creative problem- solving talents and my ability to synthesize broad ranges of ideas, functionality, and data, bringing business goals to life in elegant, user-center solutions. PROFESSIONAL PROFICIENCIES Strategy Cross-functional integration and alignment Business process design Gathering and validation of project requirements Creating visualizations and other ways to drive progress and decision making across an organization Developing strong and trusted relationships with clients and stakeholders Goal setting and creation of success measurements (KPIs) Customer journey analysis, creation, and evolution User Experience/Interaction Design Taking complex problems and creating successful, user-centered design solutions Developing user stories, flows, and scenarios Creating wireframes and prototypes Product architecture design Working in a variety of development processes including Agile Product Management Outcomes-based design thinking Opportunity evaluation and definition Roadmap creation and management Product positioning and messaging Creation of success measurements Workflow management and optimization Providing vision, leadership, and stability throughout a project timeline Sales support and client/customer presentations Agile, scrum, Kanban, and SAFe Research Conducting stakeholder interviews & planning sessions User needs and tasks analysis Digital landscape analysis (competitive review) Designing and implementing various research exercises like Card Sorts, Surveys, Contextual Interviews and more Conducting usability testing and analysis Personas and Audience Segmentation Data analysis