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Nathan Barry

Nathan Barry

Founder & CEO of Kit; creator-economy SaaS leader

nathanbarry
Boise, Idaho
Joined July 2025
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137.6K connections
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Kit Leadership & Core
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Product & Engineering Leaders
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SaaS Founders & Leaders
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Creator Economy Builders
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Summary

Bootstrapped creator‑economy founder: Nathan built ConvertKit (now Kit) from a side project into a large, creator-focused SaaS by doubling down on email best practices, direct-sales early growth, and transparent public metrics. He led the company through product expansions and a high-profile rebrand to Kit while keeping the company founder-led. nathanbarry+3
Writer and teacher who productized learning: Nathan uses writing and self-published books (notably Authority and The App Design Handbook) to teach marketing and product lessons, which both funded early work and served as the distribution/marketing engine for his products and audience. nathanbarry+2
Designer and product builder with hands‑on app experience: before ConvertKit he worked as a freelance designer, led UX at Unity Media Group, founded Legend, and shipped iOS apps (e.g., OneVoice, Commit). Those product and UX roots inform Kit's product-first orientation for creators. elevatesociety+2
Works in public and builds community: Nathan frequently publishes detailed posts about company decisions and metrics, runs and speaks at creator-focused events (Craft + Commerce → Kit conference), and emphasizes transparency and teaching as core operating principles. nathanbarry+2

Work

Education

Projects

Writing

There and back again: the story of renaming ConvertKit

August 1, 2020

A multi-part, public essay describing the process, reasoning, and lessons from ConvertKit's renaming/rebranding efforts (detailed, candid post by Nathan).

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Authority: Become an Expert, Build a Following, and Gain Financial Independence

January 1, 2013

A practical, self-publishing and audience-building guide for creators that explains product launches, email marketing, and how to monetize expertise.

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The App Design Handbook

January 1, 2012

Practical guidance on designing iPhone apps; Nathan's early successful e-book that helped launch his writing-and-product career.

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Hobbies

Playing soccer, woodworking, and family time (father of young children). kit+1

Notes

KKKenny Kanesaid
NBNathan Barry
is one of the most impressive CEOs or founders they've encountered in the creator economy SaaS space.

Dec 5, 2025

BCBrendan Carneysaid
NBNathan Barry
is one of the most impressive founders of a digital marketing agency they've worked with or observed.

Aug 11, 2025