Riccardo Tafà

Established motorsport sponsorship specialist and agency founder — Riccardo Tafà founded and runs RTR Sports Marketing, a motorsport-focused sponsorship agency and consultancy active since 1999, working extensively in Formula 1, MotoGP and other international racing series to deliver sponsorship strategy, activations and commercial partnerships. rtrsports+2

Industry educator and mentor — Tafà regularly teaches motorsport marketing and sponsorship, holding lecturer positions at 24ORE Business School and IED and contributing practical industry knowledge to master's and professional programmes. 24orebs+2

Digital and activation-focused practitioner — he emphasises activations, measurable ROI and digital solutions in sponsorship programmes, advocating data-driven approaches and new tools to maximise sponsorship value for brands. rtrsports+2

Innovator in sponsorship presentation — involved in developing SponsorSim, an augmented reality configurator, to enable realistic remote sponsorship pitching and visualisation of logo placement and activations. sponsorship+1