Pete Beeney

I’m a commercial executive with 20+ years of experience leading revenue growth, GTM strategy, and strategic partnerships for global media and technology brands — including Spotify, The Washington Post, and multiple early-stage ventures. Currently, I’m building the U.S. commercial arm of Factor 11 — a European PE-backed adtech platform — from the ground up. I specialize in translating complex digital offerings into compelling, scalable solutions for marketers, retailers, and media buyers across North America. My leadership approach blends creative storytelling with data-driven performance, earning trust from C-suites and boards while helping teams unlock 8–9 figure growth. I’ve hired and led high-performing commercial teams, developed award-winning advertising campaigns, and driven innovation across programmatic, contextual, and AI-powered media solutions. I thrive in fast-moving environments where collaboration, strategy, and execution intersect — whether that’s scaling a business, advising a board, or mentoring the next generation of talent.