Dominic Twyford
Founder & Strategy Director at StudioX
Mumbai, Maharashtra, India
Summary
Design leader who integrates technology into physical and digital brand experiences. retail4growth
Experienced packaging and brand strategist with a strong FMCG and alcohol portfolio. afaqs+2
Regional leader with senior roles across South and Southeast Asia, experienced in opening and running local offices for global agencies. campaignasia+1
Entrepreneurial co‑founder focused on reimagining the agency model to deliver immersive, measurable brand experiences. retail4growth+2
Work
Projects
Writing
Packaging: Faced with the threat of insurgent brands, how can established brands adapt?
March 1, 2019Guest column arguing that packaging should be treated as a marketing channel and explaining how insurgent brands use packaging to disrupt categories; discusses examples and recommends approaches such as on-site design labs and closer client–agency collaboration.
Extraordinary times call for extraordinary creativity
Long-form piece on the role of creativity and design in responding to challenging times (published on Fitch Design's Medium).