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Bowie Cheung

Bowie Cheung

Co-founder & CEO at Pepper, former Uber Eats and Bain consultant

bowie-cheung
Greater Los Angeles, California, United States
Joined April 2025
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Summary

Bowie Cheung is an accomplished entrepreneur and leader in the food technology sector, currently serving as the Co-founder and CEO of Pepper. He founded Pepper with the mission to empower independent food distributors by building a comprehensive digital operating system, including e-commerce platforms, payment processing, CRM, and marketing tools. His vision for Pepper is rooted in addressing the technological gap faced by independent distributors and enabling them to compete effectively in a digitally evolving market. businesspresscanada+3
Cheung brings extensive experience from his tenure at Uber Eats, where he was an early team member and played a crucial role in its growth. He oversaw the launch and expansion of Uber Eats in Toronto, and subsequently managed regional operations across Canada, the US Midwest, and US East Coast, and eventually led all US & Canada operations. His deep understanding of food delivery logistics and scaling operations from his Uber Eats experience directly informs his work at Pepper. businessinsider+2
Bowie is a strong advocate for leveraging technology, particularly AI, to drive efficiency and growth in traditional industries. Through Pepper, he has implemented AI-powered solutions like DSR Connect and the virtual assistant Casey, aimed at transforming sales processes for food distributors. He believes AI can empower human sales representatives to be more strategic and customer-focused, rather than replacing them. usepepper+1
With a strong educational background in engineering and business, Bowie holds a Bachelor of Applied Science in Engineering Science and a Master of Applied Science in Electrical & Computer Engineering from the University of Toronto, as well as an MBA from Northwestern University's Kellogg School of Management. His early career as a Management Consultant at Bain & Company, specializing in technology, strategy, and operations, further solidified his analytical and strategic leadership capabilities. utoronto+2

Work

Education

Writing

Why I Chose Kellogg: Bowie Cheung '14

September 25, 2014

An article reflecting on the decision to pursue an MBA at Northwestern University's Kellogg School of Management, emphasizing how the program broadened his professional perspectives and helped in big-picture career planning.

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Industry Pulse: Distributor Sentiment on AI

Keynote presentation and article discussing findings from a poll on food distributors' sentiments and adoption of AI. Highlights a significant increase in AI adoption among wholesalers, the prevalence of sales reps experimenting with AI, and the focus on sales and marketing use cases. Identifies industry concerns and emphasizes the importance of AI for future competitiveness in B2B SaaS and foodservice.

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