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Bidyanand Jha

Bidyanand Jha

Professor of marketing and academic leader in management education

bidyanand-jha
Pune, India
Joined April 2026

Summary

Academic leadership in management education: Dr. Jha has held multiple senior academic and administrative roles (Acting Director, Dean Academics, Associate Dean, Institute Director) at institutions such as KIAMS, Lexicon MILE and SOIL, indicating a sustained focus on academic administration and quality assurance in management programs. ardorcomm-media+2
Researcher in social media marketing and consumer behaviour: He earned a PhD in social media marketing and has authored multiple peer-reviewed articles and case studies on social media communication, online purchase intention and consumer engagement. google+1
Teacher and mentor of applied student research: Dr. Jha has supervised student research projects (including conference presentations) and taught courses such as Strategic Marketing, Consumer Behaviour, Digital Marketing and Social Media Analytics. wordpress+1
Industry-facing consultancy and training: He has been involved in consultancy and training assignments with media and corporate organizations and is a certified assessor for quality and industry practices, demonstrating engagement with industry practitioners alongside academic work. ardorcomm-media+1

Work

Education

Projects