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Behrouz Hariri

Behrouz Hariri

Founder, designer and product strategist — sleep‑tech & systems design.

behrouz-hariri
Toronto, Canada
Joined October 2025
Favicon imagebehrouzhariri.com
Favicon imagesmartnora.com
Favicon imagemedium.com

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Summary

Founder and operator who has taken a hardware consumer product from family prototype to global customers — Behrouz co‑founded Smart Nora after a 2015 Kickstarter, led product design and manufacturing decisions, bootstrapped the business to multi‑million revenues and over 100,000 unit sales, and managed complex supply and distribution challenges until the company’s bankruptcy in 2025. medium+2
Systems‑focused designer with experience in international social‑impact work — Behrouz held an IDEO.org fellowship and worked on rapid discovery and prototype projects in multiple countries (financial inclusion in the Philippines, agricultural prototyping in Ethiopia, health and service design in Zambia and the DRC), blending research, service design, and pragmatic prototyping. behrouzhariri+1
Community builder and communicator — he founded the Toronto CreativeMornings chapter, frequently speaks on product/design topics, and participates in podcasts and local startup programs, demonstrating a habit of public storytelling and community leadership. creativemornings+1
Transitioning toward advising and strategic operating roles — after a decade leading Smart Nora Behrouz’s personal site and recent posts indicate he now partners with founders on product strategy, roadmaps, fundraising and turnaround/board alignment work. behrouzhariri+1

Work

Education

Projects

Writing

A year of making: from invention to Kickstarter

October 1, 2015

First‑person account of discovering his father's anti‑snoring invention, developing Nora into a product, the team and design process, and the Kickstarter launch that seeded Smart Nora.

Favicon imagemedium.com

About / personal site — portfolio and case stories

Personal site with summaries of projects spanning product design, systems design, and international development work; includes case stories on Smart Nora, IDEO.org engagements, and other service design projects.

Favicon imagebehrouzhariri.com

Hobbies

Community event organization and public speaking (CreativeMornings, local talks) creativemornings

Writing and sharing product development stories (Medium posts, talks, podcasts) medium+1