Jordon Rooney

Jordon Rooney is a serial entrepreneur with a strong focus on personal branding, particularly for athletes in the digital age and NIL (Name, Image, Likeness) era. He has founded and led multiple companies, including JABA AI, Jaster (co-owned by Damar Hamlin), and Built Different Creative, all centered around helping individuals and organizations build and amplify their brands. nitter+3

He is recognized for his pioneering work as the first personal brand coach in the NCAA at Duquesne University in 2021, and for facilitating the first high school NIL deal in New York. His efforts emphasize teaching athletes to showcase their personalities to build marketable and sustainable brands. youtube+2

Jordon is a motivational speaker and the founder of Never Fear Being Different (NFBD), an organization he started in college to promote individuality and social change. Through NFBD and initiatives like Vlog University, he empowers youth by teaching them digital and branding skills, providing real-world experience, and inspiring confidence. nfbd+3

Prior to his entrepreneurial career, Rooney was a collegiate football player at Westminster College (PA), where he was a defensive back and a two-time honorable mention all-PAC. He also played professional American football internationally in Serbia, Poland, and Brazil, gaining a competitive mindset that influences his current ventures. westminster+2

Rooney played a significant role as a close friend and marketing representative for NFL player Damar Hamlin after Hamlin's cardiac arrest incident. He served as the family spokesperson, managed media inquiries, and helped launch charitable merchandise, demonstrating his ability to navigate high-pressure situations and manage public relations for high-profile individuals. sportsbusinessjournal+1