Jonny Sabbath

Jonny Sabbath is an innovator at the intersection of AI, marketing, and entertainment, currently leading Living Brands AI, a company focused on developing AI tools for brand marketers. This venture emerged directly from his Master's thesis at NYU Tisch School of the Arts, where he explored how machine learning can redefine brand engagement and content creation. nyusternberkleycenter+1

With over 15 years of experience, Jonny has a deep understanding of brand strategy and content creation, having held significant roles as a Global Director at Anheuser-Busch InBev and leadership positions in Mobile & Social Platforms at R/GA and Social Media at William Morris Endeavor. He advocates for marketers to 'think like a marketer, act like a producer,' emphasizing the creation of engaging content over traditional advertising. lbbonline+1

As the founder of Sabbath & Co, a marketing consultancy, Jonny applies his expertise to provide strategy, creative, and media solutions for various brands, including Our Cellar, STATE Bags, and MasterCard. His work demonstrates a consistent focus on elevating brands through innovative approaches in marketing and media. sabbathand