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Hsu Ken Ooi

Hsu Ken Ooi

Co-Founder and Managing Partner at Iterative, accelerating Southeast Asian startups

Singapore, Singapore
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Joined June 2025
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Summary

Hsu Ken Ooi is a serial entrepreneur and investor, having co-founded multiple successful startups including Decide.com (acquired by eBay) and Iterative, a startup accelerator dedicated to fostering entrepreneurship in Southeast Asia. His experience spans product leadership, venture capital, and building companies from the ground up. hsukenooi+2
With a strong background in product development, Hsu Ken Ooi has served as Chief Product Officer at Workmate and VP of Product at Weave Networking, demonstrating his expertise in scaling and optimizing products for diverse markets. He is known for his ability to merge technical understanding with business strategy. hsukenooi+2
Hsu Ken Ooi frequently shares his insights and experiences on startups, product management, and venture capital through his personal blog on Medium and hsukenooi.com. His writings often delve into the practical challenges and lessons learned from his entrepreneurial journey, offering advice on topics like fundraising, hiring, and product strategy. medium+2
Originally from Penang, Malaysia, and educated at the University of Washington in Mathematics and Statistics, Hsu Ken Ooi now operates from Singapore, deeply involved in the Southeast Asian startup ecosystem. His work with Iterative highlights a commitment to making entrepreneurship more accessible in the region. hsukenooi+1

Work

Education

Projects

Writing

Why Office Hours Are Effective

May 1, 2024

A post explaining the value of Office Hours for startup founders, highlighting benefits like prioritization, focus, accountability, ambition, and empathy.

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Convincing People to Work at Your Startup

September 1, 2023

Discusses the importance of convincing potential hires and the energy founders spend on this task.

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Is Your Startup Solving an Important Problem?

July 1, 2023

Explores the critical role of the problem a startup aims to solve, influencing market size, product, and team composition.

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What Iterative Looks for When Investing in Founders

May 1, 2023

Details the criteria Iterative uses when deciding to invest in startups, focusing on the founders themselves.

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Origin Story of a Venture-Backed, Acquired Startup

January 1, 2014

A Medium article recounting the inception of Decide.com and its journey as a venture-backed startup.

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Postmortem of a Venture-Backed, Acquired Startup

October 1, 2013

A Medium article detailing lessons learned from the acquisition of Decide.com by eBay, covering scaling, hiring, and market-fit strategies.

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Hobbies

He enjoys playing video games for money. hsukenooi

His hobbies include reading books, cooking, and football. youtube

Notes

DBDominikus Briansaid
HKHsu Ken Ooi
is one of the most driven early-stage founders they've worked with recently.

Jan 20, 2026

CGCathy Guosaid that if they were founding a new tech startup at the pre-seed or seed stage,
HKHsu Ken Ooi
would be among their top picks for investment.

Nov 13, 2025

PWPiet Walravensaid they've seen
HKHsu Ken Ooi
make a big positive impact as an investor at Iterative.

Oct 2, 2025