
Marcel Minassian
Head of Media & Innovation at Genentech
San Mateo, California
Costa Mesa, California
Summary
Senior marketing and digital operations leader in biopharma and biotech, holding recent leadership roles such as Head of Media & Innovation at Genentech (2024–present) and Executive Director, Consumer & Digital Marketing Operations at AbbVie (2023–2024). rocketreach+1
Hands-on performance and content marketing experience across agency and corporate environments, including Director, International Performance Marketing at AbbVie (2020–2023), VP of Marketing at Transcend Digital (2019–2020), and Head of Content Marketing at RW Holdings (2017–2018). topline
Academic background in English language and literature with graduate studies through a MA and BA at UC Irvine and doctoral study at the University of Oxford, paired with teaching experience as an instructor at Orange Coast College (2017–2020). topline+2
Early career and operational leadership in hospitality, including operations roles at Marriott Hotels and Renaissance Hotels before transitioning into marketing and digital roles. topline