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Ayesha Siddiqa

Ayesha Siddiqa

Senior Data Scientist at Flipkart, ML & NLP

ayesha-siddiqa-8039
Hyderabad, Telangana, India
Joined April 2026
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Summary

Applied ML practitioner in e-commerce: Ayesha has built a multi-year career at Flipkart working at the intersection of applied research and product-grade machine learning for e-commerce content and information extraction. github
Academic researcher with an NLP/knowledge focus: During her Master's/Research Scholar period at IIT Madras she co-authored work on automating link suggestions for Wikipedia, indicating experience with ESA, backlink analysis and concept similarity. springer+1
Publishes technical contributions and workshop papers: She is a co-author on both peer-reviewed and workshop publications addressing content augmentation and NER approaches relevant to e-commerce. github+1
Public-facing writer and communicator: Maintains a Medium profile where she publishes personal and reflective writing, indicating engagement beyond strictly technical publications. medium

Work

Education

Writing

Semi-supervised Named Entity Recognition to solve label scarcity challenges for E-Commerce use-cases

January 1, 2022

Workshop paper describing semi-supervised approaches for named entity recognition tailored to label-scarce e-commerce applications; co-authored with Flipkart colleagues.

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WikiSeeAlso: Suggesting Tangentially Related Concepts (See also links) for Wikipedia Articles

January 1, 2017

Research on automating suggestion of 'See also' links for Wikipedia articles using category information, backlink and concept-vector similarities (ESA), and web search evidence; proposes an ensemble approach and evaluates on Wikipedia datasets.

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Hobbies

Writes personal and reflective pieces on Medium. medium